Branca
Lollapalooza
2023

Fernet Branca Lollapalooza 2023

Experience

Challenge

Each year, Lollapalooza outdoes itself in attendance and experiences, and Fernet
Branca reinvents itself as well. Attendees look forward to both their favorite artists and our innovative proposal.

Solution

We created a space where music and the world of Fernet Branca coexist, featuring a disruptive stand with a full-screen design that highlighted the 'Suena Branca' concept.
Additionally, we launched the first volumetric 3D experience in Argentina, creating impactful moments for attendees.

Outcomes

The festival attracted over 330,000 people over three days, breaking attendance records. We engaged approximately 1,200 people per day with our activities, who took home branded merchandise, solidifying Fernet Branca’s presence at Lollapalooza.