Vichy
Laboratories

Creative development of a Digital Platform to engage and educate consumers

Digital

Challenge

Creative development of a Digital Platform to engage and educate consumers.

Solution

To attract new consumers through digital channels, we launched actions aimed at boosting awareness with a focus on conversion and product trials.

Outcomes

We highlighted the importance of having a personalized routine for cleansing, strengthening, and hydrating the skin. This is how #SkinTraining was born—a digital platform developed in collaboration with dermatologists and specialized influencers. It offered skincare routines, tips on nutrition and relaxation, and product recommendations tailored to each skin type and need.

The proposal included:

Concept and creative idea
Campaign digital TVC in partnership with @randomlab
Website development
Production of videos and images for the platform
Creation of digital assets
Delivery of personalized kits to registered users