Ivan “Vancho” Novikov

A creative soul, an artist by vocation, and an entrepreneur by nature. Today, he leads operations in Argentina and Latin America, driving creativity and innovation in every project for clients like he Coca-Cola Company, Danone, Akapol, Kimberly-Clark, Clorox, and L’Oréal

His journey in advertising began 20 years ago in renowned agencies such as Selective Bates and Visual Latina. Vancho has successfully combined his artistic vision with a strategic approach, positioning Room23 as a leading agency in the region.

Thanks to this approach, the agency has been honored with multiple marketing and advertising awards, including Mercurio, Smarties, Effie, Diente, and AMDIA, as well as recently making the Shortlist at the Cannes International Festival.