Laura De Barrio Merino

Laura, a Social Communication graduate, began as a culture journalist before transitioning to strategic consulting to craft impactful stories.

With nearly two decades of experience, she has led strategies for global brands like Oreo, Danone, Evian, and L’Oréal across markets such as Spain, the U.S., and Argentina.

After earning a master’s in Cultural Creation, she joined Room 23, where she founded and leads the Strategic Planning department.