Richar Dalmada

He was the worst student in his class until 1996, the year he finished school. In 2000, he graduated as an Art Director and began searching for jobs at several agencies, although initially with little success. In 2003, he decided to try his luck in Italy, but after failing to find work, he returned to Argentina. Thanks to his former teammate Gastón Potasz, he was given the opportunity to lead a team at Visual Latina, a BTL agency. There, he successfully developed projects for global brands like Danone, Bimbo, and Nestlé, discovering his passion for point-of-sale marketing, promotions, and activations.

In 2004, he took a significant step in his career by joining FCB to work with The Coca-Cola Company. During this time, Richar redefined his skills with an integrated creative approach, combining concept development, design and brand experience into one seamless process.

Everything was going well until 2005, when he grew tired of the rigid structure of large agencies. Together with his partner Iván “Vancho” Novikov, he decided to do things his own way.