Adidas
Originals

Launch of a new 'Always Original' Line with a communication focus on Gender Minorities

Experience

Challenge

Event proposal for the launch of the Siempre Original line, focusing on communication with gender minorities.

Outcomes

We transformed the various areas of a multicultural venue into distinct sectors:

A main stage featuring live performances every 30 minutes
A live digital illustration area
A dedicated photo opportunity space
An outdoor patio with live music and craft beer