Challenge
The Ecuadorian people are known for their strength, optimism, and constant effort for a better future for their families. At Supán, we understand this effort, as our brand was born from a single mother and we are present in the lives of Ecuadorians every day.
Solution
We created a campaign alongside another Ecuadorian pride, Pamela Cortés, to strengthen Supán's connection with families in Ecuador. This collaboration highlights our shared values and our commitment to accompany Ecuadorians.
Outcomes
The campaign reinforced Supán's relationship with consumers, increasing brand recognition and its relevance in everyday life. The partnership with Pamela Cortés resonated emotionally with the audience, solidifying Supán as a symbol of support in Ecuadorian homes.
