Challenge
CBSé, a leading yerba mate brand, was launching a new variety infused with guaraná, a natural energy booster. The challenge was to create a standout packaging design that would not only highlight the product’s energizing benefits but also captivate consumers in a bold and unexpected way.
Solution
To reinforce the energy concept, we designed a glow-in-the-dark packaging that would bring the CBSé Yerba Mate with Guaraná to life. This innovative approach created an eye-catching effect, making the product stand out on shelves and offering consumers a unique, interactive experience.
Outcomes
A packaging innovation that sparked consumer curiosity and engagement. Increased brand visibility with a disruptive, attention-grabbing design.
Stronger product differentiation in a competitive market.
