Burger King

Global 70th Anniversary Campaign

Campaign

Challenge

Solution

Burger King turns 70 🔥🔥🔥

But at Burger King, we keep our fire burning hotter than ever. And not just on our birthday candles.

To celebrate our anniversary, we’ve launched in Brazil a new campaign featuring old flames keeping their kinky passion alive after all these years, as hot as the first day, just as Burger King is flame grilled since 1954.

This is shown with the headline: 70 years later the fire’s still burning. Ending with a Burger King’s classic tagline: Flame-grilled since 1954.

The campaign in Brazil (including Online Videos, POS, Outdoor and Press) was created by a partnership between Room 23 and Trans Company.