Evian

A brand activation to reinforce the importance of hydration during workout

Experience

Challenge

Design a Brand Experience with a photo opportunity for the #GlamCamp event by @glamourmexico, focused on fitness, wellness and of course, hydration.

Solution

As #evianwaters was the official hydration sponsor of this event, we created the #VipClub – a booth featuring a dual-sided photo opportunity. One side emphasized the importance of staying hydrated DURING workouts, while the other highlighted hydration POST-workout.

Brand ambassador and influencer @luisaferss 💖 joined us throughout the event to engage with attendees and bring the experience to life.

Outcomes

The double-sided photo stand was designed to offer a shareable, interactive experience that combined fitness, wellness, and Evian’s core message of hydration. Attendees could take pictures, engage with branded hashtags like #RefreshYourself and #VipClub, and instantly share their content on social media, generating buzz both at the event and online.