Challenge
Fernet Branca, an iconic Argentine brand, aimed to create a unique and memorable experience at Lollapalooza, connecting with a young, music-loving audience through an innovative and standout activation.
Solution
We designed an interactive stand where music and technology were the stars. The highlight was the only Kinetic 3D screen in the country, moving to the rhythm of the festival’s music, creating an immersive audiovisual experience that transported attendees into the world of Fernet Branca.
Outcomes
Over 4,000 people visited the stand, engaging with the brand’s activities and taking home branded merchandise. Fernet Branca solidified its connection with the young crowd and left a lasting impression at Lollapalooza.
