Challenge
For the second year in a row - and after a successful first campaign with +1 Million unique scans - we challenged Pokemon and Actimel fans all over Spain and Portugal to catch 'em all and launched a webapp where users are able to collect their favorite characters on pack to participate for exciting prizes and a chance to win a trip to Japan.
Solution
We managed to reached to 1,4 Million Unique scans in Iberia
Campaign Highlights:
Region: Iberia (First to Roll Out), UK, DACH, and France
Achievements: Over 1.4 million unique scans within just 3 months!
Key Features of the Actimel Pokémon:
Gaming: Fun and interactive games featuring beloved Pokémon characters.
Collectability: Kids can collect virtual Pokémon, adding an exciting layer of engagement.
Health Immunity Tips: Useful and educational tips on health and immunity, aligning with Actimel’s brand mission.
