We launched Danet Shake in a digital activation where the irresistible flavors merge with the fun of music and local Spanish TikTokers. With ‘Say It with a Song,’ we created a platform where users, by scanning the packs, could dedicate a phrase with a song and send personalized messages to their friends and family.
The campaign included concept and creativity, pack design, online TVC production, radio, and 3D development.
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