DANONINO
PAW PATROL

Danonino x Paw Patrol: A Digital Adventure to Engage Families

Packaging

Challenge

Danonino sought to reinforce its connection with children and parents through an interactive, educational, and entertaining experience. The goal was to promote brand engagement while highlighting Danonino’s values of fun and healthy growth.

Solution

We created a webapp-based activation where users could unlock special Paw Patrol-themed filters by scanning a QR code found on Danonino packaging. So we worked on a packaging proposal that brings together the license, the creative concept, and the WebApp experience

The interactive platform featured:

Mini-games about Paw Patrol and healthy habits.
A reward system offering digital exclusive filters
A child-friendly and mobile-optimized interface, ensuring easy access and seamless interaction.

Outcomes

High engagement rates with families actively participating.
Thousands of rewards claimed, increasing brand loyalty.
Increased traffic to the Danonino platform, extending digital reach.