Challenge
In the post-pandemic context, returning to in-person schooling presented a challenge. The goal of Clorox's campaign was to make a positive impact by supporting education and ensuring a safe school environment.
Solution
We developed the 'Present' campaign in collaboration with foundations from Mexico, Argentina, Chile, Puerto Rico, and Colombia. This initiative aimed to improve cleaning and disinfecting conditions in schools, ensuring safer spaces for students.
Outcomes
The campaign made schools cleaner and more disinfected, allowing more students to return to class and thrive in a proper environment, ensuring equal educational opportunities across the region.
