La Roche-Posay
- SOLARES

Event for clients and dermatologists to educate about sun care.

Experience

Challenge

Events to Educate About Sun Care.

Solution

We organized four Bi-Brand events for La Roche-Posay and Vichy, targeting four different audiences: internal teams, dermatologists, VIP clients, and dermocosmetic advisors.

Under the concept of '365 Suncare,' we focused on promoting the year-round use of sun protection, breaking the notion of it being seasonal.

We also shared the latest product launches from each brand, and attendees enjoyed a variety of unique experiences.