Challenge
Launch of the New Miss Dior Parfum Fragrance.
Solution
We created a space filled with unique experiences:
Beauty Fitting Area: The DIOR squad of artists shared the latest makeup trends and invited consumers to try various products.
Olfactory Discovery: A sensory journey through different fragrance notes, enhanced by an audiovisual experience that immersed consumers in the universe of the fragrance, evoking different sensations.
Gifting Atelier & Personalization: A dedicated spot for customizing.
Miss Dior Gallery: In collaboration with the brand's team, consumers explored the history of Miss Dior from its origins.
Miss Dior Café: A Parisian-style café set in one corner, where guests enjoyed moments of relaxation with a selection of teas and pink patisseries.
The centerpiece of the space was 'The Giant': an oversized Miss Dior Parfum bottle that became the focal point. It not only served as a photo opportunity but also hosted special events for clients, influencers, and the press. The Giant featured a large fragrance bar and a photo booth, further enhancing the experience.
