Challenge
Poett introduces a new way to personalize spaces by mixing its fragrances. The campaign aimed to communicate this innovation and connect with consumers in Argentina, Chile, Peru, and Puerto Rico.
Solution
We developed a regional campaign that highlighted how Poett fragrances allow consumers to express emotions and feelings through their mixes. We invited people to create spaces that reflect the atmosphere they want to evoke, personalizing their homes with unique and meaningful scents.
Outcomes
The campaign positioned Poett as an innovative brand, increasing emotional connection with consumers and generating greater recognition and engagement in key markets.
