Challenge
Bimbo Artesano launched its new line of cakes, evoking the flavor and consistency of homemade ones. To connect with consumers, we focused on two key assets: the affection for the brand and the unique indulgence of the cake, with its delicious flavor and quality ingredients.
Solution
We created an irresistible television commercial that highlighted the superiority of Artesano products. The campaign positions the cake as the ultimate expression of indulgence, inviting consumers to enjoy an authentic experience.
Outcomes
The TVC had a significant impact, strengthening the emotional connection with the brand and increasing recognition of the new line of cakes, solidifying Bimbo Artesano as the preferred choice for those seeking exceptional homemade flavor.
