SERNOVA:
NEVER ENDING
NIGHT

Sernova Vodka: The Best of the Night – Ushuaia's Never Ending Night

Experience

Challenge

Sernova Vodka launched its new positioning campaign, 'The Best of the Night,' creating a unique experience: the first Never Ending Night in Ushuaia.

Solution

We leveraged the winter solstice, transforming the longest night of the year into the best night in the world. This event became the perfect setting to film Sernova Vodka's new commercial alongside 10 influencers relevant to the target audience, generating an immersive experience that resonated with attendees.

Outcomes

The campaign elevated Sernova Vodka's profile, capturing attention on social media and increasing engagement and brand recognition, consolidating its position as the preferred choice for memorable nights.